About Me


Hi, I'm Michael “Sonny” Rice. I started PWT to provide clients from around the world unmatched service in the northern California wine regions.

As the owner of  Premium Wine Tours I have almost 20 years experience in the Napa and Sonoma area. I have made friends with many winery owners and wine-makers and I am very well known in Napa and Sonoma. I was even on the cover of Wine Country This Week for “successfully creating wine tour memories to last.” I work with a trained and educated group of wine tour professionals. Over the years I have driven for: entrepreneurs, celebrities, musicians, professional athletes, politicians, CEOs, and even royalty.